Online customers are like any other customers, They are the same people we see your magazines ads, walk by your display windows, find you in the Yellow Pages.  So if you want your website to work for your business, make it part of your business.

Integrate its look, content, and offerings with the rest of your marketing programme, right down to the style of type you use, the kinds of messages you present and they way you display your business  name and logo.

·         Your website can make an impression for your business. Make sure it is fast to load, easy to navigate then your visitors will definitely return.

·         Managing email impressions

Unify all company emails by use of a common signature, with name, website address, street address and contact details together a tagline that tells what your business does.

·         How to write a enewsletter that get read

Keep your message quick and to the point.

Use a short subject line

Create a subject line that alerts recipients that the message is aimed specifically at them. For example, Calling All Sausalito Mac Users is far more targeted than Closeout Computer Prices.

Link the consumer to your webpage instead of making a comprehensive sales presentation in your email message.

·         Online users range from early teens to those 65 and above.

Most users are sending emails but they are also logging on to shop or to research products. They study options online before making purchases. Whether they buy online or make purchase from a bricks and mortar establishment, if your business isn’t one they can access via the web, you may not make it onto their list for consideration.

They expect website to delivery customer support and information with a high level of service. They want  an easy and obvious way to contact your business and expect prompt inquiry responses.

·         Blogs short for web logs are online chronicles of news, ideas, facts and opinions. They are part editorial, part journal and part dialogue. Although mostly used by individuals, there is a growing number of businesses who use them to share expertise and information with colleagues, suppliers, customers and employees.

1.1 Email enables you to send messages to any other user connected to the Internet. Email is essential for almost every business, as your customers will expect to use email to communicate with you. It offers several benefits. (See Email.)

• Sending documents such as letters, spreadsheets and pictures by email is usually fast and straightforward.
• You can send email to multiple recipients. This is cost-effective for marketing campaigns, technical updates, product launches and price-change announcements.
• Email is less intrusive than the telephone, as the person receiving an email does not have to read the message immediately.
• Email messages can easily be kept for future reference.
• Email is cheap. Your main expense is the cost of connection to the Internet. You will probably have to pay an Internet service provider to provide this connection.

1.2 You can find useful information on the Internet.

• You can discreetly research your customers and competitors by looking at their websites.
• Many detailed market reports are available online although you may have to pay for these.
• You can find new suppliers and compare them with existing ones by checking their websites.
• Online credit-checking services can provide instant results when assessing credit limits for new customers.
• You can find details of grants and loans.
• You can keep up with the latest developments in your sector through specialist websites and news services.

1.3 You can improve your internal communication, particularly if you have people working in more than one location.

• Simple issues can be communicated to employees via email or an internal website.
• Employees who work at home or out of the office can access your systems. For example, they can use your customer database or save their work on your server.

1.4 External communication can be streamlined.

Connecting to the Internet can vastly improve your business’s communication with the outside world. Every firm, however small, should consider using email at the very least. And there is a mass of invaluable business information freely available through the Internet.