Online customers are like any other customers, They are the same people we see your magazines ads, walk by your display windows, find you in the Yellow Pages. So if you want your website to work for your business, make it part of your business.
Integrate its look, content, and offerings with the rest of your marketing programme, right down to the style of type you use, the kinds of messages you present and they way you display your business name and logo.
· Your website can make an impression for your business. Make sure it is fast to load, easy to navigate then your visitors will definitely return.
· Managing email impressions
Unify all company emails by use of a common signature, with name, website address, street address and contact details together a tagline that tells what your business does.
· How to write a enewsletter that get read
Keep your message quick and to the point.
Use a short subject line
Create a subject line that alerts recipients that the message is aimed specifically at them. For example, Calling All Sausalito Mac Users is far more targeted than Closeout Computer Prices.
Link the consumer to your webpage instead of making a comprehensive sales presentation in your email message.
· Online users range from early teens to those 65 and above.
Most users are sending emails but they are also logging on to shop or to research products. They study options online before making purchases. Whether they buy online or make purchase from a bricks and mortar establishment, if your business isn’t one they can access via the web, you may not make it onto their list for consideration.
They expect website to delivery customer support and information with a high level of service. They want an easy and obvious way to contact your business and expect prompt inquiry responses.
· Blogs short for web logs are online chronicles of news, ideas, facts and opinions. They are part editorial, part journal and part dialogue. Although mostly used by individuals, there is a growing number of businesses who use them to share expertise and information with colleagues, suppliers, customers and employees.
